Orbitz told the Wall Street Journal that Mac users spend as much as 30
percent more on hotels than PC users do. Mac users were 40 percent
more likely to book a four- or five-star hotel than PC users. When
they do book the same hotel as PC users, they were more likely to stay
in a more expensive room.
IPhone and iPad users spend 17 percent more on mobile purchases than
everyone else, according to Forrester Research. And given that a Mac
is about three times more expensive than its Windows counterpart, it's
not surprising that an online retailer would want to try to figure out
what those customers like and offer them those options first.
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